Olle Eriksson interviews Sarah Baker

Olle Eriksson has a certain wanderlust. Swedish photographer and content maker, Olle has travelled the world, documenting cultures and nature on multiple continents that have been his home at one time or another. 

Olle is a knowledgeable fragrance enthusiast as those who follow his Scentrified Instagram stream will know. An intrepid traveller, it's not unknown for him to make the effort to visit places and events to experience fragrance in the flesh. For example, he was a welcome visitor to the house’s stand at Esxence in Milan earlier this year.  But, he does not limit himself to writing about fragrance: his blog covers a broad range of topics; from lifestyle and botany to fragrance and LGBTQ+ content.

So, we were delighted that he decided to join us in London—he currently lives in Lisbon—for our special event celebrating Peach’s Revenge at Jovoy Mayfair a few weeks ago.

We knew that Olle has a special place in his heart for Peach's Revenge. He said of the fragrance:

"Peach's Revenge is already the best of 2024 and nothing will even come close."

-Olle Eriksson aka @scentrified

On his blog, you can find an article in which Olle Eriksson interviews Sarah Baker, entitled ‘Dreaming of peaches and divas: Inside Sarah Baker's creative mind’ where he teases out answers from Sarah on everything from the inspiration behind the house's fragrances to her ongoing fascination with soap opera, which often merge in the dreaming up of perfumes. It’s a great, breezy read.

If you want to know more about Sarah’s creative process in approaching fragrance—or, even learn a thing or two you didn’t know about about 80’s power soaps—be sure to check it out.

Thank you so much, Olle for taking the time to come to London, and writing such a thoughtful article.